Traveloka was growing and looking to increase the revenue per transaction—the Trip team was set up to tackle this task
Alongside the business goal, the Trip team to offer convenience and coherence to the user experience of purchasing for travel
The Trip team focused on combining products and released features such as: Flight + Hotel package, standardized booking platform, and product cross-selling placements on multiple touchpoints of the user journey
🎉 Outcome
Flight + Hotel packages created a new revenue stream with higher revenue per transaction compared to other products with minimal cannibalization of standalone Flight and Hotel purchases
✌️ My Role
The Senior User Interface Designer for the Trip team
⏳ Date
2016 - 2018
🌟 Organizations
Traveloka
🙏 Collaborators
The talented designers, copywriters, product managers, marketers, and engineers of the Trip team
